Facebook for Marketing Real Estate

Everyone loves to get ahold of free marketing ideas, especially when they are from a regular everyday source like Facebook. A lot of real estate agents underestimate the power of Facebook as a marketing tool.

Share videos on Facebook

Your video will pass from person to person very quickly on Facebook—passing your website link right along with it. Video ideas include testimonials, neighborhood tours, showcase of homes, home tours, etc.

Find creative ways to add more photos

This is an easy way to drive more traffic to your site. It’s as simple as posting a “home of the week” photo on Facebook and then linking that photo to the property profile page on your website. Also post a photo, brief description and link to each one of your listings on Facebook for added exposure. Think outside the box. You could post interesting images that relate to real estate or post great vacation spots in your real estate area. On a side note, if you have a Pinterest account when you pin a photo to your board you can also share it on your Facebook account. Double whammy!

Using Sponsored Posts

This tip speaks for itself. Running an ad will get you more “likes” as well as exposing your branding to more people. You can even offer something real estate related to generate interest. It can be very low cost ($10 a day) and works well if you have a limited budget.

Get People Talking

People love to get involved in making decisions and stating their opinions. Give your fans that opportunity by asking real estate related questions such as, “Do you feel the housing market is on its way to recovery?” Allow a few days for the responses to come in and then follow up with your professional real estate feedback. Generate questions that stir the pot and get responses from your Facebook fans. The more people comment the more exposure you get.

Keep it Real

Allow people to really get to know you by keeping an active/updated profile. You can keep it light and a little less formal than your website’s profile. The more “human” you can make yourself, the better connection you will create with your Facebook followers.

Consistency is King

This tip is simply about asking yourself, “Am I willing to put in a few minutes every day to make my presence known on Facebook?” Yes, that’s right! You have to be just as “social” online as you are in your day-to-day business dealings. Once you stop thinking of Facebook as an “extra” thing you have to do, and starting considering it a regular part of your work schedule, it won’t seem like it takes that much out of you.

Facebook is a great platform to generate more interest in your website. All you have to do is get a little creative and you will see promising results. We encourage all real estate agents to assess their current strategies and find ways to implement some or all of these ideas. Once you get started, you will probably find that it is a fun and relaxing way to generate more clients. Get sociable and amp up your Facebook presence today!


Leave a Reply